Every now and then we stumble upon debates on TV where they fight out like cats and dogs on issues both trivial and significant. At last the so called experts reach on an agreement – Yes Advertising & Films are the culprits for all the evils in the society. Always on the wrong side of […]
Click below link to learnmore https://www.afaqs.com/news/guest-article/the-curious-case-of-the-mistaken-logo
Click below link to learnmore https://www.afaqs.com/news/story/54112_Dear-Brands-its-okay-to-promise-less
Click below link to learnmore https://www.afaqs.com/news/guest-article/branding-in-times-of-coronavirus
Click below link to learnmore https://dhanamonline.com/entrepreneurship/tips-for-branding-during-corona-days/
Click below link to learnmore https://issuu.com/dhanampublications/docs/dhanam_december__2018/30
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Of mistaken logos: The most used one is the most mistakenly used one!!! An eye-opener: A consultation session with a Doctor always means waiting for a long time and recently on one such occasion came the bouncer question. My younger daughter asks “Dad, Look a logo on the Doctor’s Car. What is it?” The knowledgeable […]
Let us slow down opening up huge stores in every small town. Its high time the brand custodians in Kerala, be it the client or the branding agency, wake up to this reality. The customers out there have turned smarter in a blink of an eye and they are using their internet facilities in their […]
A 500 crore budget by the ruling party, 300 crore budget by the opposition party and undisclosed but definitely low budget by a new entrant makes up for the Lok Sabha Election Advertising Campaign 2014. Advertising to the customers in Kerala market always brings up interesting analysis whether it is a new product or an […]
What it means to Brands down South? Static Advertising will change to Real-time Interactive Advertising End of the Traditional Hoardings/bill boards Two decades back we were amazed by the huge painted hoardings on a highway or bill boards on top of a high rise building. The people who painted such exquisite works were called artists, […]
Gone are the days when big promises used to bring customers in flocks to the store. Technology and specifically the internet have changed the whole business scenario. Though we perceive that the easy accessibility of online stores has made the customer more demanding, if we look at it from another angle it may be working […]
Though late as always, Kerala brands are waking up to content marketing. Thanks to demonetization, the subsequent fall in business and less black money to flaunt around, business houses in Kerala are now thinking different. From the all-out spending on creating television commercials & traditional advertising they are slowly but steadily moving towards content driven […]
“He allowed himself to be swayed by his conviction that human beings are not born once and for all on the day their mothers give birth to them, but that life obliges them over and over again to give birth to themselves.” – Gabriel Garcia Marquez, Love in the Time of Cholera. Business and Economics […]
